BETHESDA, Md.
JW Marriott Hotels & Resorts announced its newly designed Spa by JW concept. This reimagined spa experience aims to be "luxurious yet purposeful," with treatments and products designed to address four core benefit states: Calm, Indulge, Invigorate and Renew.
The first Spa by JW will debut in September at the JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, with more than 20 Spa by JWs in the pipeline.
Entering the spa through an open lounge space, guests can browse the retail area where products are presented for interactive use, from eye masks and meditation books (Calm) to artisanal chocolates and wine (Indulge). The space will also serve as a social space for guests to relax, regardless of whether they book a treatment.
The Curator’s Desk will allow guests to explore all of the available options from full-service to express spa treatments. Developed in collaboration with JW Marriott brand partner Aromatherapy Associates, all treatments are designed with the spa's benefit states in mind:
- Calm: Allows guests to reset when out-of-sync, offering a moment of serenity and a chance to slow down time to restore balance. Sample services include a 15-minute tense shoulders massage or the hourlong “Sleep Deeply” treatment.
- Indulge: Provides nourishment for the soul and a way for guests to pamper themselves through a range of therapeutic treatments that rejuvenate. Sample services include an “Ultimate Aromatherapy” massage or the “Intense Nourishment” body treatment.
- Invigorate: Enlivens the body and clarifies the mind, wiping away the stress of everyday life and replacing it with energy and vitality. Sample services include a “Jet Lag Cure” or “Energy Boost” express massage.
- Renew: Purifies the mind and body so guests feel more centered, instilling a sense of spiritual rebirth. Sample services include an “Intense Muscle Relief” or a “Detox & Revitalize” body treatment.
Designed for guests who do not have the luxury of time, Spa by JW express treatments provide services that start at a 12 minute entry point and are bookable without an appointment.
Guests are invited to use the express spa suites, designed around a state-of-the-art massage chair, exclusive to JW Marriott, featuring embedded scent infusers, noise canceling technology, and cell phone charging stations.
Treatments include 12 to 25 minute services like the Relaxing Scalp Massage (Calm), Hydrating Hands (Indulge), Energy Boost Massage (Invigorate) and Nail Shine (Renew).
For those who find themselves with a little more time on their hands, a variety of treatment rooms accommodate longer, full-service spa services. Guests can book full-body treatments and scrubs, 60- or 90-minute massages, cleansing facials, nail services and more.
