NEW YORK
A new Hyatt property is readying for October launch in midtown Manhattan, with a unique design paying homage to the neighborhood’s rich history in fashion and design.
The 122-room property, known as the Hyatt Herald Square, will offer intimate meeting space for groups of about 50, and will be located on West 31st St. between 5th Ave. and Broadway.
Throughout the hotel, design elements include varied textures, custom fabrics, letterpress blocks, and other details. The free-flowing lobby, adorned with the artwork of nine local artists, will aim to evoke the feel of a grand living room, with comfortable seating and well-appointed bookshelf, a n espresso bar with café counter, a separate seating area with writers tables, an on-site market for on-the-go snacks, and a bar area with private dining space.
The guest rooms will have matte hardwood flooring with a pop of muted hot pink. As a nod to both the publishing and fashion industries, an in-room letterpress block feature will include a quote from famed fashion designer, Coco Chanel. Letterpress blocks will also be used to indicate the room numbers on all 122 guest rooms, including one grand suite located on the 18th floor. All rooms will additionally feature retail-inspired open armoires, corner desks that double as vanities, and patterned couches with multi-textured throw pillows.
For food and beverage, hotel guests and visitors will have three options: The hotel’s coffee bar, Espresso: the intimate lobby bar and restaurant, aptly named The Den; and the hotel’s rooftop lounge, Up on 20, offering views of the midtown skyline, as well as both the Empire State Building and Freedom Tower.
