LAS VEGAS/DUBAI, U.A.E.
Dubai will welcome leading experts from the global incentive travel industry for the 2015 Society of Incentive Travel Excellence (SITE) Executive Summit, slated for February 9 – 13, 2015, it was announced at the IMEX America 2014 trade show in Las Vegas.
The move comes as part of city's ongoing efforts to boost its business events industry by building strategic partnerships with global trade bodies.
Dubai hosted the first-ever SITE Executive Summit in 2004 and the event is making a return after a decade-long hiatus. The two-day summit, hosted by Dubai Business Events (DBE)—the Official Convention Bureau—a division of the Dubai Department of Tourism and Commerce Marketing (DTCM), will be held at the iconic JW Marriott Marquis, the world’s tallest hotel.
It will feature an educational forum for Dubai-based and regional travel professionals to learn from and network with their international counterparts, as well as a meeting of the SITE Board of Directors. Furthermore, the event will help showcase the city's potential for incentive travel, by allowing key decision-makers to experience the city firsthand through planned activities.
“Dubai has excellent tourism infrastructure and an exciting calendar of year-round events that make it a must-experience city that is perfect for incentive travel,” said Steen Jakobsen, director of Dubai Business Events (DBE), from the sidelines of IMEX America 2014.
Commenting on the decision to hold the Executive Summit in Dubai, SITE President Elect Rhonda Brewer said: “We are excited to be returning to Dubai in 2015 for our 12th annual SITE Executive Summit. Dubai was where the concept of an executive summit began, and we feel this is the perfect time to come back, particularly with the continued expansion of Dubai, its focus on ultimate luxury and experience, and the growing interest in its incentive travel market.”
