Reed Travel Exhibitions has announced a rebrand of its IBTM portfolio, which will now become “ibtm events – connections mean everything.”
At the same time, six of the current eight major events within the portfolio will also have a new brand image and logo identifying them by region, excluding AIME and ICOMEX.
Notably, EIBTM is to become “ibtm world” in line with its status as a global industry event.
As a global provider of events for the meetings industry and with the recent acquisition of ICOMEX as well as the brand extension; a ‘taste of ibtm‘ at World Travel Market Latin America, the brand's footprint now extends to six continents. The new logos aim to communicate each show proposition and the region that it serves, firmly establishing them in the market giving both individual status for that event while also retaining the ibtm brand equity.
The stated objectives for the IBTM rebranding, according to the company, are to:
- Introduce a parent brand for IBTM Global Events that represents our portfolio and our family of events.
"Our communications can be clean and clear, with one voice and one brand. We also eliminate the need for using all show logos at all times when talking about the portfolio."
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Provide a consistent approach to our brands, from the presentation of our logos, and naming conventions of our events, to our brand values and event experience.
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Maintain our brand values and capitalize on our brand equity
"Best for business, best for networking and best for education with a top level Hosted Buyer programme as the back bone for all our events. The diamond has been our symbol for over 27 years."
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Refresh our current brands and ensure that they are fit for the future.
"The new logos have longevity, they are current in their look and feel and that there is a framework for new launches and acquisitions for the future."
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Define our brand personality and propositions.
"Review and define our proposition and provide a different tone of voice and brand personality that conveys that we offer professional events for the meetings industry, for your business and for you as a person, to be more human and fun."
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Maintain EIBTM as the flagship show for the portfolio and provide definition and clarity around the propositions for each event within the portfolio.
For more information on IBTM and its new branding, visit www.ibtmevents.com/.
