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Stylish Midtown Hotel Wraps $20M Makeover

NEW YORK

Located in the heart of Midtown Manhattan in a landmark 1895 Beau-Arts building, the 220-room Dream Midtown—previously known as the Dream New York—will introduce a new ground-floor lobby playscape, guest rooms and suites, including a 1,500-square-foot Presidential Suite, and nightlife offerings by TAO Strategic Group, including the introduction of bi-level rooftop lounge to open later this year.

"The property-wide transformation of our first hotel raises the bar for existing and future Dream locations," states Eric A. Danziger, President and Chief Executive Officer of Hampshire Hotels Management, guardian of the Dream Hotels brand. "It's a new day at Dream Midtown, and this renewed approach to service and design will be felt throughout the entire portfolio as the Dream brand expands in national and international markets."

Dream Midtown commissioned the award-winning Studio Gaia to lead the hotel redesign.

Anchored by a new cocktail bar and lounge, the reimagined lobby embraces the spirit of classic design with a modern twist. The guestrooms provide a dynamic, refined blend of architecture and artwork, with the focal point being an elaborate canopy-style headboard draped in luminescent floral patterned fabrics with subtle ruby, emerald and sapphire gemstone imagery.

Most notably, the corridors of the private guest quarters went from masculine brown and blue hues to more vibrant shades of violet and white, and polished mirrors flank the walls.

The new Presidential Suite will feature an expansive floor plan reaching 1,500 square feet with three bedrooms and three baths, expansive built-in bar, 80-inch LED flat screen TV, and magnificent skyline views of Columbus Circle and Central Park.

Designed for private parties and VIP events, the suite also includes personal concierge services, as well as a bartender and mixologist on call 24/7.