SAN FRANCISCO
The newly formed Proper Hospitality group has announced the launch of Proper Hotels.
Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will begin opening its eponymously named Proper Hotels in late 2015.
The initial properties are slated to open in San Francisco, Los Angeles, Austin, Texas, and Brooklyn, N.Y., and will aim to reflect their vibrant communities—and offer innovations in food, beverage, technology, art, music, fashion and wellness.
The first Proper Hotel will be San Francisco Proper, a 135-room boutique hotel scheduled to open next winter in a newly renovated historic building at the center of San Francisco's booming Mid-Market neighborhood.
It will feature three chef-driven restaurants on the ground floor, as well as a restaurant and bar on the rooftop with panoramic views of the San Francisco skyline.
