DALLAS
Meeting Professionals International (MPI) announced the selection of industry veteran Michael Woody as its new chief operations officer (COO), where he will lead the daily operations and marketing efforts of the association and strive to deliver brand consistency and member value.
Woody has more than 27 years of experience in the meeting and event, hospitality and tourism industries and is a current, active member of MPI.
As COO, he will be responsible for the development and implementation of tactical business plans as well as management of MPI’s events, professional development, chapter business, marketing, communications, and European operations teams.
In his most recent role, Woody served as the assistant executive director for the Grapevine Convention and Visitors Bureau, the fourth largest budgeted bureau in the State of Texas with an annual operating budget of $24 million. Over the course of his career, Woody has worked in sales, restaurant management, operations, marketing, communications and publishing.
He is based in the Dallas/Fort Worth area and is an active alumnus of The University of North Texas (UNT). He has served as a member of the UNT College of Merchandising, Hospitality Management & Tourism Board of Governors since 2006 and is currently the board’s chairman.
