SINGAPORE
Singapore's celebration of its 50th anniversary is in full swing, with a number of events and promotional efforts already in progress and scheduled throughout 2015, several of which are being targeted towards the MICE market for meetings, incentives, conferences and exhibitions.
In 1965, Singapore gained its independence and officially became known as the Republic of Singapore, hence the reason for the yearlong golden anniversary celebration taking place in 2015. The country is looking to spread word about its multiculturalism and rapidly evolving business infrastructure as a place where planners can craft a one-of-a-kind meetings experience for their groups, no matter what part of the world they are from.
A big part of Singapore's campaign is focusing on the individual people and communities that grew up in the country and helped shape its current status as a rising economic powerhouse and diverse cultural destination. In addition, Singapore is known for its food scene, which blends Chinese, Malay, Indian and Western influences.
More details on the campaign and upcoming events can be found at:
https://www.singapore50.sg/en.aspx
