CHICAGO
In support of the association’s goals to grow its global presence and advance the incentive travel industry, the Society for Incentive Travel Excellence (SITE) has formed two new chapters – SITE Midwest USA and SITE Poland. SITE now has 29 chapters worldwide and over 2000 members from 90 countries.
“We found that many people in the Midwest were not participating in SITE because there was no local chapter in their region," said SITE President Rhonda Brewer. "SITE Midwest USA allows us to expand our presence and grow our membership by reaching a group of industry professionals that aren’t geographically aligned with existing chapters in Chicago, Texas or Minnesota."
As in much of Europe, the needs by country for a chapter vary greatly. Poland is looking to expand its incentive market and establishing a chapter is a great way for SITE Poland to focus on the country’s specific needs while leveraging the extensive support and knowledge of the global SITE community.
"I am very happy that SITE Poland has finally been established. It is the result of the effort of many pro-fessionals from the Polish MICE industry. Being affiliated with the global organization, we hope to gain the knowledge that will help us to function better in the Polish market," shared SITE Poland board member, Krzysztof Michniewicz, CEO/President, ICP Group S.A. "Our membership in SITE will enable us to use the experience of our colleagues from other, more mature markets, as well as promote Poland not only as a destination for the incentive industry but also as an important source of clients for the western markets."
In addition to the new chapters, SITE has also approved name changes for the former SITE UAE, now known as SITE Arabia, and the former SITE South Africa now named SITE Southern Africa. These changes were made to better reflect the expanding incentive market and growing member base in the regions.
SITE is the only global organization dedicated to strengthening and supporting the incentive travel industry.
