STAMFORD, Conn.
Starwood Hotels & Resorts Worldwide, Inc. introduced its Tribute Portfolio, the company's 10th brand and second collection of independent hotels.
With a firm focus on four star, upper upscale hotels, Tribute Portfolio will complement Starwood's The Luxury Collection brand and aim to further solidify Starwood as a heralded global high-end hotel company. The brand just debuted with its first featured hotel, the iconic Royal Palm South Beach Miami and will soon open new hotels in Asheville, N.C., Nashville, Tenn., Savannah, Ga. and Charleston, S.C.
With a long runway to grow, Starwood expects 100 Tribute Portfolio hotels by 2020; while the initial focus on growth of this new brand will be in North America and Europe, travelers can expect to see Tribute Portfolio properties in global markets within the first year.
The Tribute Portfolio brand's debut property, the iconic Royal Palm South Beach Miami, boasts direct beach access to South Beach and is ideally located on Collins Avenue, steps from Ocean Drive and the area's luxury retail shopping and entertainment district. Dating back to 1939, the Royal Palm features 393 guestrooms, including more than 100 suites, two swimming pools surrounded by contemporary cabanas, a fully equipped gym, and more than 10,000 square feet of modern meeting and event space.
Tribute Portfolio also launches with four soon-to-open hotel properties.
In Asheville, N.C., the well-known BB&T Bank building, which draws inspiration from renowned modernist architect Ludwig Mies van der Rohe, will open in 2017 as the Vandre Nouveau Hotel, a Tribute Portfolio Hotel. The property will include 150 guest rooms and suites, a destination restaurant and lobby bar, and more than 4,000 square feet of modern meeting and event space.
Starwood is also working with Rockbridge to open three Tribute Portfolio hotels.
Debuting in 2016, the historically significant Noel Place Hotel in the Printers Alley area of downtown Nashville will undergo a comprehensive renovation and feature 166 guestrooms and suites, a destination restaurant, rooftop bar and speakeasy. Also slated to open in 2016, a new-build hotel in Savannah, Ga., will be situated on River Street in the city's Historic District and include 173 guestrooms and suites, an 11,000-square-foot indoor/outdoor rooftop bar, outdoor swimming pool, and destination restaurant. In 2017, Tribute Portfolio will debut in the Historic District of Charleston, South Carolina, with a 100-key hotel featuring a rooftop pool and bar, signature restaurant, and 11,000 square feet of indoor/outdoor meeting and event space.
