CARLSBAD, Calif.
Hilton Carlsbad Oceanfront Resort is officially changing its name Cape Rey on April 30, and will be aiming to showcase a whole new vibe as well.
The new moniker is part of a hotel-wide rebranding effort to focus on the authentic Southern California beach lifestyle. The name "Cape Rey" was inspired by the resort's physical location within the San Luis Rey River Valley. "Rey," Spanish for "king," provides a sense of prominence, while "Cape" ties in the hotel's sweeping coastal vistas and authentic seaside locale.
Beyond the name, the bulk of the rebranding effort will manifest in the experiential aspects such as creative itineraries, excursions and partnerships from the new "Leisure Services Team" that introduce guests to the iconic beach lifestyle, both on property and off.
Subtle updates to the hotel's physical spaces will showcase its location through art, landscape and design. To encourage a stream of activity and help guests connect with each other and the resort's ocean vistas, for example, Cape Rey will feature more defined social spaces at the pool, in the lobby and at Chandler's Restaurant and Lounge. The re-styled pool area includes new private cabanas, updated cushions and personal services.
Outdoor dining and gathering areas have been expanded to create casual gathering spots. And debuting in the fall will be several luxury suites, each inspired by local lifestyle companies including Reef and Nixon.
Meetings, weddings, dining and spa all have a new Cape Rey flavor as well. The resort's "Private Events" team will operate with an emphasis on intuitive service, bespoke menus and a shift toward sustainable offerings and amenities. Ocean Crest Spa complements hotel activities with treatments and services derived from natural, organic and local products, and will be teaming up with area businesses for elevated health, fitness and nutrition opportunities. Finally, Chandler's will focus on partnerships with local brew masters, vintners and food experts to celebrate the region's culinary bounty.
New offerings such as beach picnics and summer bonfires feed the adventurous spirit of the Cape Rey guest.
Located along the San Diego coast directly across from Carlsbad State Beach, the 215-room Cape Rey offers about 25,000 square feet of total meeting and function space.
