MIAMI
Starwood Hotels & Resorts announced the official opening date of Aloft South Beach at 2360 Collins Avenue as May 28. The property aims to offer modern amenities, intuitive technology, and engaging spaces surrounding their 235 loft-like rooms.
The opening of the hotel also ushers in Continental Miami, a new dining destination established by restaurateur Stephen Starr.
Across from the Atlantic Ocean and a short walk to the nightlife of South Beach, Lincoln Road's shopping and iconic Ocean Drive, the waterfront property offers a boutique-style setting and open-air layout. Building on the foundation of the historic 1954 Ankara Motel, the Aloft South Beach has taken great care to preserve the Art Deco-inspired architecture on the exterior while breathing fresh life into a newly constructed interior with contemporary elements. Components of the hotel that have retained their original form include the classic brick walls of the Historic Wing, refurbished Ankara Motel signage and the pool shape. Inside, a translucent staircase welcomes guests into a two-story atrium with custom leather wrapping and a dramatic light fixture inspired by drum cymbals. Additionally, the bar and lounge features a custom chandelier by Yellow Goat Design made of 1,000 colored acrylic lighting rods descending from the ceiling.
On the main floor, the re:mix? lounge - home to the brand's signature Live at Aloft Hotels on-going live music series and creative craft cocktails - is a place to mingle over drinks or a game of pool, and connects to W XYZ? Bar. An onsite herb garden yields garden-to-glass cocktail ingredients for the creations coming from the bar. W XYZ? transitions to the outside deck by way of a 36-foot sliding glass wall, where the splash pool offers a cool respite complete with private cabanas nestled between the pool and the lake. Solar-powered charging stations are available outside to revive guests' favorite tech gadgets.
Looking up from the pool area to the third level is the hotel's Plunge deck, outfitted with daybeds under a canopy of Strawberry Guava trees and a four-sided infinity edge water feature. At the Plunge Deck Bar, a variety of games, including bocce, oversized tic-tac-toe, beanbag toss and a large dice game tying into hotel offerings, will all keep guests entertained on the outdoor deck.
All 235 guest rooms come complete with Aloft Hotels' signature trademarks including nine-foot ceilings, streamlined design, blue tooth-enabled door locks and Bliss Spa bath amenities.
Additionally, the Aloft South Beach boasts 1,500 square feet of adaptable indoor meeting areas and 5,000 square feet of alfresco event space. Meeting groups can collaborate in the property's "playroom area" with fun teambuilding amenities including Rubik's Cubes, bubble-wrap mats and Play-Doh.
