WEST PALM BEACH, Fla.
Starwood Hotels & Resorts Worldwide announced plans to debut its leading-edge Aloft brand in West Palm Beach, Fla. Set to open early in 2018, Aloft West Palm Beach will offer 140 loft-like rooms, an active social scene and innovative music programming.
Owned and managed by a joint venture between Sunview Companies and HES Group, the new Aloft will be part of a sleek, mixed-use downtown development.
The seven-story Aloft hotel will anchor a new mixed-use occupancy complex on the northeast corner of Third Street and Rosemary Avenue, which will include ground-floor retail and an upscale restaurant. Hotel amenities will include an expanded 4,500-square-foot outdoor Splash pool, as well as a sundeck, Spa, large fitness center, and approximately 1,500 square feet of flexible meeting space. The signature W XYZ bar will be a spot for guests to enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand's signature Live At Aloft Hotels music series.
Aloft West Palm Beach will be in close proximity to the core downtown business district and the West Palm Beach Convention center, as well as the shops, dining and entertainment at City Place. Located within walking distance of numerous high-end boutiques, cafés and restaurants along the Clematis Street corridor, the hotel is less than a mile from the beach and just five miles from Palm Beach International Airport (PBI).
"We continue to aggressively expand Aloft across North America, and the brand is gaining significant momentum in Florida where we will have eight Aloft hotels open in the state by year's end," said Allison Reid , Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "The brand has generated a strong following among next generation travelers and continues to attract a growing number of owners and developers who are eager to introduce Aloft to new markets."
Aloft Hotels recently announced the launch of SPG Keyless—an evolution of Aloft's Smart Check-in— the hospitality industry's first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is available at select Aloft, Element and W Hotels worldwide.
