CHICAGO
Starwood Hotels & Resorts Worldwide, Inc. announced it will introduce The Luxury Collection brand to Chicago, following the conversion of the hotel now known as Conrad Chicago.
Owned by DiamondRock Hospitality, the hotel will offer top-tier luxury in a prime downtown Chicago location with direct access to the boutiques along the Magnificent Mile shopping district. To be maintained with a new as of yet, undisclosed name under The Luxury Collection brand flag this fall, following a conversion and renovation, the hotel marks another milestone for the brand.
"Starwood is keenly focused on accelerating the pace of our growth," says Adam Aron, CEO of Starwood Hotels & Resorts. "Conversion opportunities, where we can bring existing hotel properties into the Starwood system, are a particularly compelling part of our strategy to expand the potential of our world-class brands."
Located at 521 North Rush Street, the hotel boasts a second entrance on the Magnificent Mile shopping district on Michigan Avenue and offer direct access to The Shops at North Bridge; it is within close proximity of the Chicago Loop, Navy Pier, Millennium Park and variety of world-class restaurants, night clubs and bars. Guests are also within easy reach of the city's top attractions, including Field Museum, Shedd Aquarium, Art Institute of Chicago and Wrigley Field – home of the legendary Chicago Cubs baseball team.
With a fast-growing 95 hotels and resorts throughout the world, including 16 in North America, The Luxury Collection brand continues to convert hotels including the recent addition of Sunset Key, 30 luxury cottages nestled off the coast of Key West, as well as invest in renovations, including the iconic Palace Hotel in San Francisco and the St. Anthony Hotel in San Antonio.
The property currently showcases 312 guest rooms and more than 14,000 square feet of meeting space.
