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Florida Meetings Resort Sells for $185M

NAPLES, Fla.

Pebblebrook Hotel Trust recently acquired LaPlaya Beach Resort, a 189-room, waterfront, luxury resort and LaPlaya Beach Club, a private members club located at the resort, for a combined purchase price of $185.5 million. Both venues are located beachside in Naples, Fla.

“We’re thrilled with the opportunity to expand our portfolio into the thriving market of Naples, Florida with the acquisition of LaPlaya,” said Jon Bortz, chairman and CEO of Pebblebrook Hotel Trust. “The resort is uniquely located on the beach and within one of the most affluent coastal resort communities in the country, offering a full array of best-in-class amenities, dining and shopping venues and dozens of world-renowned golf courses.”

LaPlaya Beach Resort is a 189-room, full-service resort that sits on six acres of beachfront property surrounded by views of the Gulf of Mexico and Vanderbilt Bay. The resort was originally built in 1968 and underwent a comprehensive, $54.0 million renovation and redesign in 2002, adding an additional tower, the private beach club and a large parking structure. The hotel’s meeting facilities feature both indoor and outdoor event space, for a combined total of 11,620 square feet.

The resort offers several food and beverage options including Baleen, which provides sunset views and a “toes in the sand” experience with a seafood-focused menu. The Tiki Bar offers a wide selection of beverages, craft cocktails and snacks, available via butler service to the beach. Furthermore, the resort’s 4,500-square-foot spa, SpaTerre, provides a full menu of upscale spa and wellness treatments.

The resort includes three outdoor swimming pools, a fitness center, a seven-story parking garage with 310 spaces, a children’s aquatic and beach camp, watersport rentals and in-room dining. The acquisition also includes the leasehold interest in a 23-slip marina on the Vanderbilt Bay side of the property.

In addition to the acquisition of the resort, the Company also purchased the LaPlaya Beach Club, which boasts over 800 current active members and provides a club members’ private dining room, private pool cabanas, and an exclusive agreement with the LaPlaya Golf Course to provide Club members and hotel guests with golf access and privileges. The LaPlaya Golf Course is not included in the transaction.

LaPlaya will continue to be managed by Noble House Hotels & Resorts under a new operating agreement.