PHILADELPHIA
Comcast Spectacor is hoping to raise the bar on live event experiences by combining its three divisions—Global Spectrum, Ovations Food Services and Paciolan—into Spectra, a singular new brand.
By serving clients as one business, whether at a tradeshow, concert or sporting event, Spectra says the move will help optimize full-service operations for clients, customers and fans, and increase revenue.
Comcast Spectacor now consists of three primary businesses: the Philadelphia Flyers, the Wells Fargo Center and the new Spectra. In turn Spectra will consist of three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan).
With a combined 300-plus clients at more than 400 global properties that host millions of visitors each year, Spectra looks to transform the way venues present live events. The brand will partner with its clients in an effort to create extraordinary experiences for customers.
"Spectra is all about creating unforgettable moments for fans," said Dave Scott, president of Comcast Spectacor. "We can do that best with all services under one umbrella to provide end-to-end solutions for venues, redefining fan experiences everywhere."
Spectra's proactive approach to modernizing the entire ecosystem of details involved in live event management has driven growth in bundled relationships with clients like the Palm Beach Convention Center, which is operated by Spectra Venue Management and supplied by Spectra Food Services & Hospitality.
"The success that clients like these are experiencing with multiple services at one location is what inspired us to move from a house of brands to a branded house as Spectra," Scott added. "It gives clients a more integrated, streamlined and powerful resource to host extraordinary events."
Bundled Spectra services are also supporting locations like the PPL Center (Allentown, Pa.), Alaska Airlines Arena (Anchorage, Alaska), the Crown Complex (Fayetteville, N.C.), the Cross Insurance Arena (Portland, Maine) and Florida State University's Tucker Center.
Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBCUniversal.
Planners can find out all the details on Spectra by visiting www.spectraexperiences.com.
