Starwood Hotels & Resorts Worldwide, Inc. recently introduced Sheraton Grand, a new distinction that recognizes exceptional Sheraton hotels and resorts.
Starwood revealed the first 10 Sheraton Grand properties, which span from Bangalore to Beijing, Dubai to Edinburgh, Miyazaki to Seoul, Taipei to Bangkok, and Tokyo to Rio de Janeiro. By year end, Starwood expects to have 50 newly-designated Sheraton Grand hotels around the world with plans for 100 by early 2017.
Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to by Sheraton to help it move forward in the marketplace.
According to Starwood, the Sheraton Grand designation "signifies an exemplary hotel offering for both guests and local communities," with hallmarks including:
- Resorts, convention properties, and urban hotels that offer unrivaled standards of service and outperform guest satisfaction benchmarks.
- Dynamic guest rooms and public spaces exhibiting sophisticated design and elevated finishes.
- Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts.
- Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges, and an array of idyllic spa options.
- Inspiring and state-of-the-art function space for events, meetings, and conferences.
As Sheraton Grand formally launches worldwide, the tier will also encompass a number of existing properties that historically list Grand or Grande in their title and also demonstrate the best of the brand.
As part of the burgeoning network, the first Sheraton Grand hotels represent the new elevated tier:
- Sheraton Grand Bangalore Hotel - Brigade Gateway—Situated in a landscaped 40-acre neighborhood in India's IT capital, the property features a luxurious infinity pool, panoramic views of the adjacent Brigade Lake, and 25,000 square feet of meeting space.
- Sheraton Grand Beijing Dongcheng Hotel—in the heart of Beijing's business district, the hotel offers culinary experiences, an array of function space totaling more than 25,000 square feet, views of the Bird's Nest and Water Cube stadiums, and access to historical attractions, such as the Great Wall.
- Sheraton Grand Hotel, Dubai—a 54-story beacon on the city's popular Sheikh Zayed Road, the first Sheraton new-build in Dubai in more than 30 years features a rooftop pool, a spa spanning more than 10,000 square feet with stylish treatment facilities, a nearly 4,000-square-foot ballroom.
- Sheraton Grand Edinburgh Hotel—with an enviable city-center location, the hotel has views of Edinburgh castle, and is home to an award-winning spa with an infinity pool, as well as a vibrant restaurant and the 5,500-square-foot Edinburgh Suite event space.
- Sheraton Grand Rio Hotel & Resort—the only beachfront hotel in Rio de Janeiro, the resort features views of the city's towering mountains, landmarks and tropical surf, alongside an extensive spa with ocean views, fully remodeled guest rooms and suites, and 47,500 square feet of function space.
- Sheraton Grande Ocean Resort—the award-winning golf resort offers panoramic views of the Pacific Ocean; 10 restaurants and bars, including Tatsuya Kawagoe Miyazaki operated by celebrity chef Tatsuya; and a full-service spa and the 28,000-square-foot Summit Hall event space.
- Sheraton Grande Sukhumvit—an iconic address in the heart of Bangkok, this hotel features variety of exquisite suites surrounded by tropical gardens and a 6,000-square-foot Grande Ballroom.
- Sheraton Grande Taipei Hotel—a cultural oasis in the heart of Taipei that offers restaurants catering to all palates, more than 25,000 square feet of function space and a massage parlor and sauna.
- Sheraton Grande Tokyo Bay Hotel—an official hotel of Tokyo Disney Resort, the property contains on-site gardens, scenic waterfront vistas and soothing waterfalls in the heart of Japan's capital. It's THE CLUB Fuji venue offers more than 17,000 square feet of event space.
- Sheraton Grande Walkerhill—designed to highlight the natural surroundings of the Han River and forest paths sheltered by Acha Mountain, the property offers a glittering casino, three floors of world-class luxury shopping and a seasonal camping area, all in addition to a convention hall for up to 1,500.
Sheraton Grand follows several other recent announcements under the Sheraton 2020 plan, including the introduction of the new Paired lobby menu, a special SPG benefits promotion, and the launch of the brand's new visual identity and redesigned website, Sheraton.com.
Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign.
