The Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.
The long-standing luxury hotel chain announced that “the move to clarify, simplify and amplify the luxury brand's identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company's position with a new generation of guests globally.”
This is the first time in the 32 year history of The Ritz-Carlton that the logo has been changed.
The Ritz-Carlton has made significant changes over the last 10 years. Everything from the brand's design strategy, the locations selected to open new hotels, the service style, grooming standards and the removal of the formal dining experience have all been redesigned, reinvented or replaced.
For iconic global brands, one of the best ways to signal continued relevance is to evolve the inherited symbols of their past, in the case of The Ritz-Carlton, the lion, the crown and the color blue.
Check out an official video for the new logo announcement below:
