WASHINGTON, D.C.
Meetings Mean Business (MMB) recently announced that Lanyon has become the first software company from the meetings, events and travel industry to join its board of directors.
Founded in 2009, MMB brings together leaders from across the industry to demonstrate the substantial value derived from meetings, conferences, conventions, travel, tradeshows and exhibitions.
According to Michael Dominguez, MMB co-chair and chief sales officer at MGM International, Lanyon will work with coalition members, beginning this fall, to ensure that the full value of face-to-face meetings is well understood through a more data-driven approach.
“As pressure remains to show value in meetings, events and face to face engagement, the need for software and the data it can provide to demonstrate the measurable returns becomes all the more important,” Dominguez said. “MMB understands the critical role that software plays in the analysis of meetings, events, and travel. Working with more than 80 percent of the Fortune 100—Lanyon is positioned to provide a unique perspective of how companies of all sizes can leverage software to save money and time, as well as demonstrate growth from their meetings.”
The company joins the 32 current MMB board members, representing the greater travel industry, major hoteliers, professional associations, DMOs and more.
“We think there is tremendous opportunity for software to drive increased efficiencies and business intelligence, as our industry is going through a revolution much like ERP and CRM did over the past 20 years,” said David Bonnette, CEO of Lanyon. “Meetings, events and travel are being consolidated in order to make planners’ lives easier and provide transparency of spend and opportunities to save across an organization. We are thrilled to partner with other industry leaders to effect positive change.”
