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Aloft Raleigh Launches in North Carolina

RALEIGH, N.C.

Starwood Hotels & Resorts Worldwide announced the debut of its Aloft brand in Raleigh.

The brand’s fifth hotel to open in North Carolina, the 135-room Aloft Raleigh is located across the street from the Memorial Belltower at North Carolina State University.

Owned by a joint venture between The Bernstein Companies and Bell View Founders, Aloft Raleigh offers 135 spacious, loft-like rooms, innovative technologies and a vibrant social atmosphere.

“We are proud to bring Aloft Hotels to Raleigh as part of the Hillsborough Street rejuvenation and expect it will be a hit with travelers with its distinct design aesthetic, tech-forward mindset and live music scene at W XYZ bar,” said Brian McGuinness, senior vice president, Specialty Select Brands for Starwood Hotels & Resorts Worldwide. “The popular Aloft brand recently crossed the 100th hotel milestone, propelled by its phenomenal success in key markets worldwide.”

Aloft Raleigh features a modern arrival lobby with an art gallery wall and grand glass staircase to a second floor lobby, an outdoor terrace on the second floor boasting sweeping views of downtown Raleigh, and a dramatic 55-foot sculpture created by renowned Raleigh artist Thomas Sayre.

“Aloft Raleigh brings together public art with cutting-edge design to provide visitors with an inspiring entrance to the NC State campus,” said Davin Driskill, vice president, Hotel Division of The Bernstein Companies. “The new Aloft also marks an important step forward in the redevelopment of Hillsborough Street and gives travelers an affordable and stylish new option in a terrific location.”

Amenities at Aloft Raleigh include an outdoor Splash pool, a 24-hour gym, 1,600 square feet of flexible meeting space, re:fuel at Aloft—a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest music acts.

In addition, the hotel includes two of Raleigh’s signature restaurants: Gonza Tacos Y Tequila and Jubala Village Coffee, both located on the street level of the development, and a parking deck behind the hotel.

Walking distance to a variety of clubs, restaurants, and the North Carolina State Capitol building, Aloft Raleigh is close to the Raleigh Convention Center, the BTI Performing Arts Center Raleigh-Durham International Airport (RDU) and Research Triangle Park—a leading high-tech and biotech hub.