NEW YORK
Los Angeles-based sbe shared the details on its plan to transition the Martha Washington Hotel to The Redbury Hotel in New York City, slated to debut within the first quarter of 2016.
The CIM Group recently purchased the Martha Washington Hotel and brought on sbe Hotel Group to manage the existing 256-room destination and convert the property to the largest Redbury Hotel, in collaboration with The Redbury's creative visionary Matthew Rolston.
The Martha Washington Hotel currently provides 8,000 square feet of indoor and outdoor function space, including a 2,700-square-foot Ballroom and a 1,150-square-foot outdoor Terrace.
The Redbury Hotel New York's guests and visitors will also be able to experience amenities in partnership with sbe's SLS Park Avenue, set to debut Summer 2016, whose close proximity allows for a hospitality alignment between sbe's two New York destinations. The association will also allow for curated meetings and events that share elements and venue options from both properties.
"We have had exceptional success with both Hollywood and South Beach and the artistic community in the emerging NoMad neighborhood will provide the ideal backdrop for The Redbury's introduction to New York City," said sbe CEO Sam Nazarian. "The Redbury brand heritage is dictated by the cultural pulse of the city around it … we are thrilled to be working [with Rolston] on this next journey.”
Union Square Hospitality Group's renowned restaurant Marta will remain open on the property's ground-floor level. Helmed by Executive Chef and Partner Nick Anderer, Marta draws inspiration from the rustic tradition of the Roman pizzerie—local haunts that churn out thin, crackly-crusted pizzas—and features a lively open kitchen with two wood-burning ovens and an open-fire grill.
The Redbury New York is adjacent to New York's legendary center of pop music creation—known as 'Tin Pan Alley.' Elements of this narrative will be incorporated into the property's design and experiences.
