According to research from Spring Engage, a marketing tech provider, the promise of valet parking and concierge services are outdated luxuries that the modern day traveler no longer finds important.
With the constant growth in globalization and technology, guests are attracted most to a pleasant experience where they can be not only comfortable, but connected. In order for hoteliers to reach more of their consumers, it’s important to know how guests are starting their hotel search online.
When it comes to searching for a hotel, there are a few keyword suggestions leading the pack in search engine optimization and pays per click (Wordstream.com). After looking through the top ten keywords, it is clear that most guests have cost in mind during their hotel search. More specifically, customers are using keywords such as “hotel deals,” “hotel cheap,” and “hotel discount.”
Location also plays a large role in the hotel search process. Charleston, New Orleans, Savannah, San Francisco, and Chicago were rated the top 5 most visited cities in the U.S last year (Travel & Leisure).
So, what else are today’s travelers looking for when choosing a hotel? Hotels.com surveyed 1000 travelers from around the globe and here are the results.
Most Popular Hotel Amenities
- Complimentary Breakfast.
- On-site Restaurant.
- Free Wi-Fi/Internet access.
- Parking.
- 24 hour front desk service.
Most Popular In Room Amenities
- Free Wi-Fi/Internet.
- Bathroom shower.
- Room size.
- T.V.
- Air Conditioning.
The findings all agree with the fact that guest preferences and needs have shifted in response to this “new breed of traveler.” Across the board, free Wi-Fi accessibility is the number one preferred in-room amenity that guests simply cannot do without. Being able to easily work from the room or stay connected to family and friends is the new luxury for both business and leisure guests.
Although there is a definite attraction to technology, guests are expecting a happy hotel experience that goes beyond internet connection. Simple room features, such as bathroom showers, room size, and air conditioning have a significant impact on a customer’s sense of comfortability.
