SAN DIEGO
AlliedPRA, Inc. announced Tony Lorenz, CMM as its new Chief Executive Officer.
“AlliedPRA has positioned itself well, with tremendous opportunity ahead. I am fortunate to join the company at this time, from the foundation of yet another leading organization, which has and will continue to craft a path others will follow in its sector, and possibly adjacent sectors, over time,” stated Lorenz. “I look forward to making the most of the opportunities that lie ahead and I am thrilled to work side by side with this incredible team at AlliedPRA to get it done.”
Well known as an individual who thrives on value-creation and intelligent risk, Lorenz will play a vital role in taking AlliedPRA to the next level of Destination Management; crafting a new strategic path within the business events space. He will serve alongside Denise Dornfeld whose position elevates from President to Chairperson of AlliedPRA. In this key position, Lorenz will be charged with overseeing the strategic direction, operations, sales and marketing functions of the organization. In addition, he will expand the franchise system, strategic global partnerships, and identify opportunities to advance program technologies and service delivery methods.
“With our aggressive future plans, we are thrilled to have Tony join our team, working in collaboration with existing company leaders, to ensure AlliedPRA remains in a position of strong growth, “ says Dornfeld. “He is well-known in the industry, having deep relationships with the meeting industry’s largest associations and corporations. He is also recognized as a thought leader who continues to change the way we operate and interact in this industry.”
Lorenz brings decades of experience to AlliedPRA in the fields of finance, entrepreneurship, operations, management, technology, sales and marketing. He has been a Founder and CEO of three successful event-focused businesses, most recently launching an award-winning thought leadership online platform, BOB.tv – Best of Business, focused on bringing the best progressive educational content from targeted industries to benefit business professionals. Prior to that, Lorenz sold his successful event marketing agency, ProActive, to Freeman. Over four years, he led the creative team for Freeman, integrating his company into the organization. In addition, Lorenz holds a wide variety of civic and industry leadership positions, deep financial background and extensive experience in mergers & acquisitions to aid AlliedPRA in its aggressive growth plans. He’s a graduate of Harvard Business School – Owner/President Management program, and holds Bachelor of Science degree in Accounting from the Kelly School of Business at Indiana University.
