DALLAS
Omni Hotels & Resorts announced that Mark Wykes, a 30-year veteran of the hospitality industry, has been appointed vice president of hotel sales & marketing.
In this leadership role, Wykes is responsible for maximizing, creating and directing hotel revenue generating strategies with the objective of increased RevPar Index and market share for the brand. He is also responsible for working directly with a team of regional and area directors of sales and marketing leaders to reach business plan objectives resulting in achievement of hotels budgeted revenues.
“Mark has been an invaluable asset and an instrumental part of the Omni family for nearly a decade,” said Peter Strebel, chief marketing officer and senior vice president of sales. “He has an impeccable track record of setting and achieving high business goals and objectives, and we look forward to many more successful years with Mark leading our sales organization.”
Previously, Wykes served as regional director of sales and marketing as well as director of global sales. As director of global sales, he was responsible for the growth and development of group revenue and worked alongside the global sales team. In his role as regional director of sales and marketing, he was charged with maximizing profits and overseeing the sales and marketing efforts at several of the luxury brand’s hotels and resorts including Omni’s convention collection properties, such as the Omni Nashville Hotel, Omni Dallas Hotel and Omni Fort Worth Hotel.
Before joining Omni, Wykes was the director of sales for the Hilton Anatole Hotel, where he was instrumental in achieving record revenues in 2006 (an all-time record for the hotel), and was ultimately promoted to director of sales and marketing. Prior to joining Hilton, Wykes served as director of sales and marketing for W Hotels in New Orleans, and also held key positions with Sheraton in New Orleans, Washington, D.C., Torrey Pines and Palm Springs in California.
