NEW YORK
Pepsi unveiled its plans to launch Kola House, an experimental kola bar, restaurant, lounge and event space in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City's Meatpacking District.
To launch the Flagship location, Pepsi partnered with Lisle Richards and Eric Marx of hospitality group The Metric (behind the Gilded Lily, The Wayfarer and more).
"We wanted to create a modern hub for consumers to share social and immersive experiences that were anchored in the exploration of our cola's artisanal craft and flavor," shared Seth Kaufman, chief marketing officer, PepsiCo North America Beverages. "The Kola House represents a new space for us to support our consumer-first approach to drive authenticity and innovation.”
Kola House's experimental and elemental themes honoring the kola nut will be brought to life through resident cocktail curator Alex Ott. Ott’s knowledge of F&B pairings and global palates make him the ideal mastermind behind the development of Kola House's cocktails and elixirs.
A full artisanal menu will also offer specialty plates inspired by the kola nut. No further details are currently being provided on group rental options or total capacity of the venue.
For more information and updates about Kola House, visit www.kolahouse.com.
