The Convention Industry Council (CIC), alongside partners Social Tables, and Meetings Mean Business Coalition (MMBC), announced Fuse 2016, a joint educational roadshow that will bring planners and properties together to reinvent the way business is done before their events and meetings begin.
CIC, Social Tables, and MMBC are organizing Fuse to facilitate a discussion about how meeting planners and properties can work together to make meetings better, long before the first attendee arrives.
“The definition of the word fuse is ‘to join or blend to form a single entity,’ which is what collaboration in the hospitality industry yields: a joint partnership by planners and properties that achieve shared business objectives,” said Karen Kotowski, CEO for the CIC.
The five-city roadshow, sponsored by Loews Hotels, PSAV and American Furniture Rentals (AFR) will kick off in Washington, D.C,, then travel to Los Angeles, Orlando, Dallas and Chicago.
Each stop will feature a separate “Road to CMP Breakfast Club” for those interested in the program, followed by a robust, breakout schedule and a debate-style keynote. Loews Hotels, widely recognized for its innovation and leadership in the travel industry, is the headlining hotel sponsor.
“The two common themes in industry education right now are attendee experiences, and what occurs during events or meetings,” said Social Tables CEO Dan Berger. “There’s no discussion about how properties and planners can support each other in the planning process; how do they achieve business objectives together? Fuse will provide a foundation for how this process can be improved.”
Every aspect of the schedule is CEU-eligible for the CMP program, including breakouts on delivering world-class business cases for meetings, research-backed insight on achieving effective site inspections, creating an appealing and functional learning environment and how to overcome connectivity barriers.
This roadshow is open to all planners and property professionals. Certified Meeting Professionals (CMPs) will receive a discount for attending. For more information, visit: https://events.bizzabo.com/Fuse2016.
