BridgeStreet Global Hospitality announced a new brand experience, Mode Aparthotel by BridgeStreet, which aims to combine shifting travel trends and apartment-style living. Mode is said to be designed “for the new tribe of travelers,” who are connected, creative and crave community.
BridgeStreet says it is targeting global hot spots for Mode Aparthotel and retrofitting existing buildings, offering 24/7 front desk concierge, community areas for gathering, and apartment-size space.
"We are here to be a part of the community, work with the local vendors and recommend the best establishments," noted Sean Worker, BridgeStreet Global Hospitality president and CEO. "Each Mode building will offer a bespoke, unparalleled experience to our guests.”
Mode plans on renovating existing structures in locations such as Boston, New York, Chicago, London and Paris. The concept promotes comfortable, warm spaces with an emphasis on social, experiential travel while every detail is accounted for—down to the scents, music, linens and wine selection.
BridgeStreet has reached a joint development agreement with CGI Strategies, an active real estate developer in L.A. and N.Y., to develop 5-10 dedicated Mode properties in the U.S.
BridgeStreet has claimed a location in Washington D.C. on DuPont Circle as the first Mode Aparthotel in the U.S. Several floors of a five-story office building will be converted into 46 Mode apartments, featuring an on-site bar and restaurant, workout facilities and a roof-top lounge.
"We took a C-rated building in an A+ location and we are creating an A+ building," said Will Lansing of Valor, developers on the Dupont Circle Mode. "We are excited to be a part of this.”
Europe's first Mode, scheduled to open in Q3 2016, is located in an historic building in Paris's 16th Arrondisement and marks an invigoration for BridgeStreet's presence in Europe. The Aparthotel will offer 47 keys, plus a breakfast room, guest lounge, and a fitness suite.
