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IACC Researching Meeting Room of the Future

The International Association of Conference Centres (IACC) has begun research on what planners and industry experts want to see in their meeting rooms in the coming years.

IACC is also assembling a global collaboration of leaders in conference room design, audiovisual technology, hospitality, academia and conference management. The project and initial global survey results are be unveiled at IACC-America's Connect annual conference in New York City this April.

The IACC Meeting Room of the Future project combines innovation and entrepreneurialism with the expertise of meeting industry professionals and planners. The program's ambitious goal is to predict and showcase a clear vision of what is new for today and what solutions need to be sought for tomorrow's meeting rooms, to deliver what clients want and need for maximum productivity.

The initiative hopes to unite the brightest minds and companies in the industry, to create both a physical and virtual meeting environment. Contributors include leading universities in the U.S., Europe and Australia, several meetings and technology companies and leading designers of office furnishings. 

"As the only global association representing smaller meeting and conference venues, IACC is singularly-positioned to spearhead this initiative," said IACC's CEO Mark Cooper.

IACC will engage with planners, meeting hosts, delegates, operators and suppliers, and is partnering with Meeting Professionals International (MPI) on a survey involving 1000 of the association’s members.

Current contributors and research partners include MPI, Microsoft, Dianne Devitt.net, Corbin Ball Associates, Sli-do, Benchmark Hospitality, MGSM Executive Hotel & Conference Centre and PSAV.