WASHINGTON, D.C.
During the Opening Keynote at Springtime Expo, ASAE announced a new event for the association industry called Xperience Design Project (XDP). The new design thinking format will be a two-day, business event for association professionals and industry partners to discuss challenges in the meetings industry and the best ways to tackle them. The inaugural Xperience Design Project will be May 23-24, 2017, at Gaylord National Resort & Convention Center at National Harbor, Maryland.
“We are excited about XDP because it will be a game changer for the association industry,” said ASAE CEO John H. Graham, IV, FASAE, CAE. “It will provide attendees and industry partners the opportunity to discuss topics together and create innovative and effective solutions. The event will be 100 percent interactive, allow for one-on-one conversations, and build important relationships, so our members and industry partners can elevate how they conduct business as well as implement their meetings.”
XDP will include The Lab, Connections, and Business Exchange, and will replace the Springtime Expo.
On day one, attendees will participate in The Lab, which are immersive, interactive learning experiences around six key topic areas, and Connections, an evening social event.
On the second day, attendees will hear key takeaways from each of the six topics and take part in the Business Exchange, a series of one-on-one conversations with industry partners.
ASAE partnered with 360 Live Media, a DC-based marketing and experience design agency, to develop the concept of the new event. ASAE and 360 Live Media went through a three-part development process that included: research, experience strategy and design, industry co-curation and branding.
”We are honored to partner with ASAE in developing the vision, strategy, and experience design for XDP,” said Don Neal CEO of 360 Live Media. “This will be a transformational experience for the association community, and it will showcase and advance ASAE’s leadership in innovation.”
For information and to pre-register for XDP, visit www.xdpbyasae.org.
