Various hospitality websites reported that the All Inclusive Collection, synonymous with the all-inclusive line of Hard Rock Hotels and Hard Rock-branded golf courses, rebranded as AIC Hotel Group.
The name change reflects the brand’s more recent expansion of its portfolio to include Eden Roc, Nobu Hotel and Unico branded hotels, in addition to its growing collection of Hard Rock all-inclusives.
AIC Hotel Group announced it will continue its partnership with RCD Hotels to exclusively represent a number of new and incoming hotels, including Hard Rock Hotel Riviera Cancun, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and Hard Rock Hotel & Casino Santo Domingo.
The brand is also planning to launch a new luxury all-inclusive concept in Mexico in early 2017.
