Caesars Entertainment Corporation, a diversified casino-entertainment provider, announced that its Responsible Meetings (RM) group is expanding its robust service offerings with the release of a new “Meetings for Good” menu of community service opportunities at select properties.
The new “Meetings for Good” menu will aim to promote stronger community engagement among Caesars-operated resorts, their meeting customers and local nonprofit organizations. Participating nonprofits include organizations dedicated to seniors, environmental sustainability, education, health & wellness, deployed soldiers and veterans. A meetings customer seeking an eco-friendly teambuilding experience, for example, could help Clean the World build hygiene kits for distribution.
“We strive to ensure that our clients hold outstanding meetings and events while also contributing economic, social, and environmental benefits to society at our meeting venue locations,” said Jordan Clark, VP of sales for meetings & events. “That’s why it’s important to us that our corporate citizenship efforts are embedded in our meetings offerings, allowing clients to reduce costs and meet responsibly.”
The new menu builds upon an already comprehensive RM program, which includes a unique training and certification program. Customers can work with an on-site certified RM professional to designate an event as a Certified Responsible Meeting if it meets a list of environmentally-friendly choices such as organic meals, electronic signage, recycled meeting materials, and post-meeting environmental reports.
The catalyst for the new menu was increased interest from meeting planners for venues that provide opportunities to actively give back to local communities as an integrated part of an event. A study by Meeting Professionals International cites that 60 percent of meeting planners are more likely to book a venue with social impact benefits. The new “Meetings for Good” menu has been rolled out in Las Vegas, New Orleans and Atlantic City, and will be available in all other markets nationally later this year.
