The Meetings Mean Business Coalition (MMBC) is looking to take advantage of the buzz surrounding the upcoming Democratic and Republican national conventions in a new ad campaign. The campaign, titled “Worth Meeting About,” aims to showcase the value of in-person meetings held beyond election years.
A statement on the MMBC website describing the campaign says, “Politicians aren’t the only people that use meetings to create personal connections and drive positive outcomes. Individuals and businesses do so every single day to build a business, innovate, address a challenge or motivate employees.”
According to travel website Skift, the new campaign is set to debut during the Republican Convention in July with signage in the Cleveland Hopkins International Airport. Additional signage will be placed in the Philadelphia International Airport and on billboards along I-95, along with various digital promotions.
More information about MMBC’s new campaign is available on Skift’s website.
