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Hard Rock Plans Hotel in NYC’s Music Row

NEW YORK CITY

Hard Rock International revealed another big project, Hard Rock Hotel New York. Slated to open late spring 2019, the new-build, 445-room Hard Rock Hotel New York will rise on 48th street.

The area, previously known as Music Row, was once a musical mecca and one-stop-shop for rock legends, such as Jimi Hendrix, Eric Clapton and the Stones, as well as aspiring artists.

“We’re both proud and eager to showcase the Hard Rock Hotels experience in New York City, a destination whose spirit and limitless energy aligns perfectly with our brand,” says Hamish Dodds, CEO at Hard Rock International. “With Hard Rock Hotel New York being an entirely new-build project, we are able to develop a hotel with customized amenities and programming that will deliver a music experience [tailored] for New York City.”

In addition to musical experiences at every turn, Hard Rock Hotel New York will feature a vibrant welcoming lobby, complete with signature restaurant and lounge, as well as lobby bar. The upcoming Hard Rock Hotel New York’s rooftop facilities hope to become a local hotspot, where guests can enjoy views of Times Square and Rockefeller Center. Programming for the hotel’s rooftop also calls for day and evening activities, ranging from artist sessions and DJ sets, to artist and celebrity events.

The Hard Rock Hotel New also plans to include an upscale underground speakeasy. The upcoming hotel is being developed in collaboration with the New York based Extell Development Company.

Planned amenities also include ballroom and event space for groups.