Grace Hotels appointed Robert Swade as its chief executive officer, effective September 1, 2016.
Robert Swade joins Grace Hotels from the Jumeirah Group where he is currently the group chief operating officer, responsible for hotel operations and development worldwide. Robert has been an integral part of the senior executive team of the Jumeirah Group since he joined the company in 2005. For the last four years, he has also been responsible for the strategy of global expansion for the Jumeirah brand, overseeing a period of significant expansion and building a robust portfolio of future hotel projects for the company.
“I am proud to be joining Grace Hotels as its CEO,” said Swade. “I have watched the group’s evolution with interest and I am impressed by its commitment to bring new innovations to luxury hospitality. Ever since Grace Hotels entered the luxury boutique hotel market in 2007 it has been winning awards and breaking new ground. Grace has a very special portfolio of properties and a clear vision for future growth, and I am delighted to bring my experience to the team.”
As the CEO of Grace Hotels, Swade will take on responsibility for the overall strategic direction of the group, developing the brand and expanding its global footprint. The next Grace hotel to open will be Grace Marrakech, located in the foothills of the Atlas Mountains in 15 hectares of Moroccan countryside, featuring its own farmstead with olive trees, vegetable gardens and stables. Also under development is La Dolfina Grace, just south of Buenos Aires, Argentina. This hotel and residential villas development unites world class polo player Adolfo Cambiaso’s La Dolfina polo and fashion brand with the Grace Hotels hospitality ethos.
“Robert Swade has played a critical role in building and enhancing the Jumeirah brand, and steering it through the inevitable complexities of large-scale growth. Grace Hotels is fortunate to be benefitting from his wisdom, track record and international perspective as it embarks on the next phase of its global journey,” said Constantine Logothetis, executive vice chairman of the Libra Group, the parent company of Grace Hotels.
