NEW YORK
Alfa Development is set to open its first boutique hotel project, HGU New York.
The property underwent $18 million in renovations to restore the original architecture, curated art programming and eclectic design of its location in the 1905 Beaux-Arts building, designed by architect Frederick C. Browne.
“We look forward to introducing our motto, history, architecture and sustainability on a human scale into one of the world’s most robust hotel markets,” adds Michael Namer, CEO of Alfa Development. “While the renovation brings new life to this landmark hotel, we are preserving the historic elements to what we believe the hotel would have offered, providing guests with an experience grounded in a century-long New York point of view.”
HGU New York has also partnered with Gallery 151, a premier contemporary art gallery based in lower Manhattan. The curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City’s emerging artists and feature icons such as Fab 5 Freddy and Liz Markus, among many others.
Resembling a residential style of living, the entryway to each of the 90 guest rooms include hand-woven patchwork Turkish rugs and plush velvet headboards. Luxury 300-thread count Frette bedding, bath and beauty products from C.O. Bigelow Apothecaries, 24-hour room service and complimentary high speed Wi-Fi, and iPad minis for in-room use are just some of the amenities available to guests.
HGU New York’s lounge, aptly called 1905, is complete with a fireplace from the building’s original structure. 1905 will serve as a space for meetings and events, offering guests the opportunity to enjoy live entertainment, intimate recording artist sessions, a Q&A series and private film screenings.
