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W Seattle Competes $18 Million Renovation

SEATTLE

W Seattle completed its multiphase $18 million renovation with the transformation of its guest rooms.

All 415 guest rooms and nine suites have been upgraded following renovation of the Living Room, the brand’s take on the traditional hotel lobby, Trace restaurant and the property’s 10,000 square feet of meeting space, including 11 meeting rooms and the 4,500-square-foot Great Room that can accommodate over 500 guests.

In a nod to the city’s reputation as one of the defining music capitals of the world, the hotel will soon be home to the first W Sound Suite in North America, a private music studio and writer’s room for professional recording artists, studio musicians, as well as hotel guests, to record in style while on the road.

“W Seattle is an iconic part of the city’s social scene; a place for guests to relax and enjoy the W brand’s signature cocktail culture and somewhere for locals to let their hair down,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “Along with commitments from our ownership groups, the renovation of W Seattle is part of an overall W brand strategy to continue investing in our North American portfolio.”

The hotel’s entry features grand wooden ‘lodge poles’, which are inspired by the Northwest’s Native American culture and tree-ring flooring, a nod to the city’s logging industry, that greet guests alongside a DJ booth crafted from an airplane turbine, which illustrates Seattle’s aviation history.

The newly reimagined guest rooms have an ‘urban lodge’ feel with the headboard ‘Lodge Wall’ as the focal point of each room. The outdoor theme is contrasted against elements inspired by the city’s iconic grunge music scene. The rooms feature plaid accent pillows and Pendleton patterned wallpaper created exclusively for the hotel. Details hint at Seattle’s aviation history with a throw blanket pattern comes from a Boeing 747 model kit on scale, and a pillow with a jet image punctuates each bed.

“From the moment our guests enter our Living Room to the moment they head upstairs they will be struck with a design that exceeds expectations,” said Richard Hill, general manager, W Seattle.