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Atlantis Begins Bahamas Tower Rebrand

PARADISE ISLAND, Bahamas

Atlantis, Paradise Island resort in The Bahamas launched its first phase of a $20 million transformation at what is currently known as the Coral Towers.  Once all renovations are complete, the hotel will reopen as The Corals Atlantis, a new modern hotel for the resort’s group, leisure and casino guests.

“This renovation marks a significant step in our long-term vision for Atlantis,” said Paul Burke, president and managing director of Atlantis, Paradise Island. “Atlantis consists of five unique hotels from the ultra-luxury of The Cove Atlantis to the casual relaxed atmosphere of the Beach Tower.

“With The Corals, we will create an expressive and social enclave that goes beyond a rejuvenated room product by introducing a new adults-only pool concept and a modernized lobby experience.”

The Corals will serve as an Atlantis social hub, from the see-and-be-seen hotel lobby to the adults-only Blu Pool. The Blu Pool will be reimagined by acclaimed interior architect Jeffrey Beers of Jeffrey Beers International (JBI), the same designer who conceived The Cove’s adult-only poolscape Cain at The Cove.

When conceptualizing the renovation, the location of The Corals was important to recognize as it is steps away from the Atlantis marina, shopping, the Atlantis Casino, and the resort’s conference center.

“From a group perspective, we are excited The Corals will reintroduce Atlantis to our group market segment because we will now have a hotel that fits the needs of our groups just 100 feet away from our conference facilities,” said Marcy Miles, executive vice president of sales and marketing. 

This initial phase of renovations is slated to be complete by spring 2017. During this initial renovation, some rooms, lobby, and guest amenities will remain opened and operational.

Atlantis’ anticipated second phase of renovations will be a lobby transformation and new dining concept to begin in early 2017. The resort will share more details of the next phase in the coming months.

Atlantis, Paradise Island features an attached conference center that contains the 50,000-square-foot Imperial Ballroom, over 40,000 square feet of pre-function space, 30 breakout rooms and more.