NEW YORK
Arlo Hudson Square, a 325 key property at 231 Hudson St. in New York, recently opened and will be followed in November by the Arlo NoMad, a 250 key property located at 11 East 31 St. Arlo Hudson Square was developed by Quadrum and Eagle Point Hotel Partners. Arlo NoMad is being developed by Quadrum, Simon Baron Development and KSNY. Both properties aim to appeal to urban explorers.
"Arlo Hotels provide a unique experience for guests where outsiders become insiders: it's where you feel welcomed as you are, regardless of where you've been or where you're going next. It's a place that may be new but feels like you've been there before," said Quadrum Founder and CEO Oleg Pavlov. "Our hotels are designed so that everything is in its place and nothing is in excess, leaving you free to focus, think, feel, plan, create and experience what you want to the way you want to.”
Service at Arlo Hotels is said to be “unpretentious, organic and informal.” As the first micro hotel in the United States with four-star design, Arlo Hotels will feature rooms that will provide guests with superior furnishings, fixtures and materials. Smart technology will enhance guest service; rooftop terraces and patios will become prime social destinations; and restaurants will feature celebrated chefs.
The Arlo Hotels brand was conceptualized and designed by Brand Bureau, and the hotel interiors were designed by its sister firm AvroKO. Each Arlo Hotel boasts a multitude of inclusive public spaces built to accommodate a variety of environments and needs with a flurry of activities throughout the day.
"The Arlo Hotels properties were designed with a specific type of guest and particular energy in mind," said Matthew Goodrich, chief creative officer at AvroKO and Brand Bureau. "The spaces, both guest rooms and common areas, put community building at center stage. Arlo Hotels offer more than a room for the night; it's a creative, interactive experience that connects visitors to other innovative people.”
Both Arlo Hotels properties sourced innovative partners and local finds to create custom experiences to enhance the guest experience, from wellness and cultural pursuits to culinary adventures and urban exploring. Whether it's a live performance from an emerging artist, a boot camp class, pop-up product demo or a crowd-sourced art project, unique events will be designed to connect kindred spirits.
Set in the heart of Hudson Square just steps from SoHo, the urban rooms are designed to maximize space without sacrificing comfort. They blend multi-functional modern furniture, efficient storage spaces and a range of bed types with wool tufted area rugs, walnut furnishings and rain showers.
Expansive windows showcase city and courtyard views, while select rooms have large outdoor terraces.
The property will feature a one-of-a-kind rooftop space, designed with indoor and outdoor space to be enjoyed year-round with views of the Hudson River and One World Trade Center. The bar will offer a handpicked selection of craft beer, well-mixed cocktails and grilled snacks during warm weather months. Inspired by an artist's loft, the space has a welcoming vibe with communal tables where new friends are born, and revolving seasonal programming that serves up a festive atmosphere throughout the seasons.
Other amenities include a Living Room, along with an indoor/outdoor courtyard, which will serve light bites and curated cocktails, as well as The Library, which will be located just past the lobby bar, and evolves from a co-working space during the day into an area of fun in the evening, complete with a vast selection of vintage board games, throwback movies and cocktail service from the Lobby Bar.
Arlo Hotels has partnered with celebrated chefs to create two new restaurants. Arlo Hudson Square will feature Harold Moore's Harold's Meat + Three and Massoni is a modern Italian restaurant.
