DESARU, Kota Tinggi District, Johor, Malaysia
Hard Rock International announced the continued expansion of its hotel brand throughout Asia-Pacific with the reveal of the planned Hard Rock Hotel Desaru Coast. Following the recent announcement in Dalian, and while gearing up to open projects in Shenzhen and Haikou, China, Hard Rock Hotel Desaru Coast is slated to open fall 2017 in the southeastern region of Malaysia, in the state of Johor.
The 365-room hotel will be part of the country’s integrated destination resort, Desaru Coast, encompassing entertainment, restaurants, shopping, a waterpark and 45 holes of golf, among other leisure offerings. The project is in collaboration with Themed Attractions Resorts & Hotels Sdn Bhd a tourism group established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, to develop, manage and operate attraction destinations in Southeast Asia.
“With more than 25 million arrivals last year, Malaysia is recognized as one of the leading destinations in Asia where Hard Rock has a strong following and brand recognition,” said Leong Wy Joon, senior vice president of hotel development in Asia and India at Hard Rock International. “In TAR&H, we have a partner that shares our brand vision and we look forward to our collaboration [on Desaru Coast].”
Guests of Hard Rock Hotel Desaru Coast will be centrally located in Phase 1 within Desaru Coast, overlooking and providing easy access to the Desaru Coast Adventure Water Park, as well as the Retail Village, the resort’s waterfront shopping and social hub. Catering to the needs of the modern traveler, Hard Rock Hotel guests will also have access to the fully-equipped Desaru Coast Conference Center and two championship golf courses designed by renowned golf professionals, Ernie Els and Vijay Singh.
Plans for Hard Rock Hotel Desaru Coast call for an assortment of offerings and amenities, including signature brand programs. Guests will enjoy an outdoor pool, complete with poolside bar and grill, as well as an all-day dining restaurant and fast-casual eatery. With no shortage of brand-exclusive amenities and programs, the hotel will feature a full-service Rock Spa equipped with two outdoor treatment rooms and Rhythm & Motion, the brand’s differentiated music-infused spa treatments.
Like all Hard Rock Hotels around the globe, the upcoming property will feature The Sound of Your Stay music amenity program, providing guests with firsthand interactive musical experiences and the opportunity to check out a Fender guitar for in-room jam sessions. Multigenerational travelers will take comfort in the Roxity Kids Club designed for young rockers ages 3-12, while having the opportunity to take their memories home through exclusive merchandise available at the Rock Shop.
Travelers looking for the ultimate rock star experience can opt to stay in the property’s sole Rock Star Suite, the brand’s take on the classic penthouse, or enjoy VIP perks at the Rock Royalty Lounge.
Hard Rock Hotel Desaru Coast will also reportedly include meeting and event space and provide business travelers with access to the Desaru Coast Conference Center, which is said to be an ideal fit for corporate functions, meetings, events, exhibitions, social gatherings and banquet-style functions.
