SCOTTSDALE, Ariz.
For nearly 30 years, the Scottsdale CVB marketed Scottsdale to leisure travelers, travel agents and meeting planners. But as of today, the organization is unveiling its new name—Experience Scottsdale.
The change coincides with the launch of Experience Scottsdale’s new brand, advertising campaign and website, following 18 months of research, development and testing in partnership with STRUCK.
“Our new brand offered us the opportunity to more effectively deliver on traveler expectations while communicating the value offered by our organization,” said Experience Scottsdale CEO Rachel Sacco.
Experience Scottsdale was selected after reviewing industry research and analyzing other destination marketing organization names. The name was vetted by the organization’s board of directors, staff and the STRUCK creative team. The new name is said to create consistency among the organization.
For more information about Experience Scottsdale’s new brand, Effortless Revitalization, and the Absolutely Scottsdale advertising campaign, visit: www.ExperienceScottsdale.com/Brand. There, you’ll find research highlights, behind-the-scenes videos and photos, frequently asked questions and more.
