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Event Tech Tribe Forms to Aid Planners

VANCOUVER, Wash.

Event technology can be overwhelming for the most experienced of planners, even more so for the uninitiated or less tech-savvy individuals. In 2017, it is possible that more event tech companies will shut down services or be acquired by their competitors, but there are still plenty of options out there.

Another on-going debate among planners is whether to go all-in with a single event tech company that offers an “all-in-one” suite of services or go with a series of individual providers of specific services.

Event content management software developer Hubb has joined Glisser, ShowGizmo, Swoogo and TRC to form the Event Tech Tribe, a partnership of event technology providers who claim to be dedicated to equipping event managers, planners and marketers with “best-in-class” technology solutions.

The Event Tech Tribe offers event professionals access to technologies, expertise and support from its member companies, whose solutions address registration, content management, mobile applications, attendee badging and tracking, and interactive presentations. The founding companies of the Event Tech Tribe have committed to integrate their complementary technology solutions, assuring interoperability between systems, and have made a yearlong commitment to a series of live in-person and online events for event planners.

“The raw potential of event technology has spurred an explosion of new companies and products,” said Allie Magyar, CEO and founder of Hubb. “However, the task of qualifying, sourcing and integrating those promising technologies has fallen to the already overworked event planner. As event professionals ourselves, we formed the Event Tech Tribe to alleviate that burden, allowing event planners to choose any of our best-in-class solutions and entrust the integration to our teams, saving [time and money].”

The Event Tech Tribe will host a no-cost webinar series about sharing best practices, innovations and practical tools to help event managers and planners enhance their skill sets. On Jan. 25, the Tribe will host the first of its Event Intelligence webinars, focused on the emerging API Economy in event tech.

In addition, the Tribe will host a series of lunch-and-learn events, offering CMP credits on a variety of topics, with the first gatherings scheduled for March 28 in New York and March 29 in Washington, D.C.