Hilton dropped the “Worldwide” following its company name and the extra “H” in its loyalty rewards program while introducing what it is calling a series of “industry-first benefits” for its rewards members.
Hilton Honors is the updated name of the rewards program—previously referred to as Hilton HHonors—and now, through a partnership with Amazon, members can shop with their points on Amazon.com.
In a move that the company said was “guided by extensive consumer feedback,” Hilton Honors is the first loyalty program that will offer members the choice to combine points and money for a hotel stay, to use their points at Amazon.com and to allow family and friends to combine points for free.
Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many points they want to redeem toward a room. The Amazon benefit will start up this summer.
Beginning in April, Hilton Honors members will be able to combine their points with up to 10 friends or family members for free. A total of 11 members can pool their points for stays in locations.
In addition to the aforementioned updates, Hilton is also rolling out a new logo.
