BELLEVUE, Wash.
The Emerging Sales Professionals Association (ESPA) will host its sixth professional development symposium for sales professionals of publicly owned or operated convention and meeting venues. The symposium, called ESP6, will co-locate with the International Association of Venue Managers (IAVM) Region IV Conference. Both events will be held at the Meydenbauer Convention Center in Bellevue.
The ESP6 symposium on May 3rd will have Joan Eisenstodt presenting on two main themes:
Meetings Beyond Logistics: Becoming Consultative Sales & Marketing Professionals
All the buzz is that meetings should be experiential and interactive. Attracting those meetings to your facilities means learning how they can create new learning environments, experiences and outcomes.
What’s Ethics Got to Do with It? Selling and Marketing With Reputations in Mind
Business ethics, under scrutiny generally, are a greater issue for everyone in today’s business climate. Issues concerning, for example, payment of commissions, relationships with vendors, meeting points or rewards, and other types of non-monetary gifts or items of value, have raised and continue to raise concerns. In this interactive session, we will, using scenarios, discuss the issues and topics that can result in "gray areas" as they relate to industry professionalism and ethics and determine what steps marketing and sales professionals and their employers, and clients need to take.
Joan Eisenstodt founded Eisenstodt Associates, a Washington, DC-based meetings and hospitality consulting, training and facilitation company in 1981. She brings lots of years of experience to her work with corporations, associations, hotel companies and DMOs, to facilitate and design meetings, conduct training, perform departmental audits, negotiate contracts and serve as an industry expert witness. Joan is a past Chair of the ASAE Ethics Committee and is active in industry and non-industry organizations.
Joan's passions for life-long learning, meeting preparation, risk anticipation and contingency planning, ethical and inclusivity practices, and meeting excellence have been well recognized by MPI, HSMAI, IACC, PCMA, and NSA [speakers not spies!]; as an inductee into the CIC Hall of Leaders, and by the PCMA Foundation for Lifetime Achievement as an Educator. She blogs at www.meetingstoday.com.
Since 2014, Emerging Sales Professionals Association has successfully delivered training symposia with program content covering topics such as Contract/Hospitality Law, Valuing Business/Selling Solutions, Cutting-Edge Meeting Technology, and the Art of Negotiation. Future symposia will include professional development on the topics of ethics, best practices and presentation skills.
