Tourism Australia’s launched a new website dedicated to business events in order to give meeting planners an enhanced user experience and more opportunities to connect with Australians for ideas.
Visitors to the site will notice a bright design, with full-bleed images and 4K-quality films. The website also offers direct access to Tourism Australia business events representatives and Australian business events products and destinations, to allow users to easily make contact with sources of inspiration.
Tourism Australia said it undertook comprehensive research with international business events planners and decision makers, to ensure the new site delivers relevant up to the minute information on Australia.
“Australia is leading the way when it comes to delivering business events that exceed expectations,” said John O’Sullivan, Managing Director Tourism Australia. “Our new website was created to ensure we also set a benchmark in providing planners and decision makers with an innovative … [easy-to-use] website.”
The website was developed on the Adobe Experience Manager platform.
