CABO SAN LUCAS, Mexico
The Resort at Pedregal welcomes Jorge Villarreal as director of sales and marketing. In his new role, Villarreal will be responsible for the continued success of the resort where he will oversee all hotel sales, marketing and communication initiatives, directing group sales strategies and implementing target marketing initiatives in order to maximize revenue opportunities and property goals.
“Behind every great resort is a dynamic leader, and Jorge brings unparalleled dedication coupled with his years of industry experience to The Resort at Pedregal,” said General Manager Fernando Flores. “His enthusiasm is contagious and together with our team, he will bring vibrancy to the destination’s leading resort.”
With 20 years of experience in sales director and management roles, Villarreal brings a comprehensive knowledge of the luxury hospitality industry acquired through his extensive background at an assortment of luxury resorts. Most recently, Jorge was the opening director of sales and marketing at The Cape, a Thompson Hotel in Cabo San Lucas, Mexico, which under his leadership received various prestigious awards and accolades upon opening.
After launching his career at the Hyatt Continental in Acapulco, Mexico, Villarreal spent most of his career in Los Cabos, having held various director of sales roles at Villa La Estancia Resorts & Spas, Los Cabos, Presidente InterContinental, Los Cabos, and One&Only Palmilla where he learned from the late visionary hotelier Edward Steiner. He has a terrific overview of the Mexican hospitality market, having also worked as the director of sales at Villa La Estancia Resorts & Spas, Riviera Nayarit, and Fiesta Americana Grand Coral Beach Cancun.
“I am honored for the opportunity to shine a light on this alluring property that’s such a standout in Los Cabos,” said Villarreal. “I look forward to continuing the resort’s success by ushering in a new class of luxury leisure, business and group travelers.”
Villarreal graduated from the Universidad Iberoamericana in Mexico City where he received his degree in Hospitality Management.
The Resort at Pedregal boasts 113 rooms, suites and multi-bedroom residential style villas. The resort features two traditional meeting rooms that can be combines to accommodate 80 guests, Casa Bella Vista, an event space that overlooks the Marina of Cabo San Lucas as well as a Presidential Suite.
