DAYTONA BEACH, Fla.
Hard Rock International announced plans to open its fourth property in Florida, bringing the brand's iconic vibe to Daytona Beach in late 2017. The beachfront property is in collaboration with Summit Hospitality Management Group and managed by Hard Rock International.
"From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach," said Marco Roca, executive vice president of global hotel development at Hard Rock International.
True to the Hard Rock brand, the 200-key property will feature exclusive offerings including a Body Rock workout facility and a Rock Spa complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services.
In the lobby, the brand's Rock Shop will feature Hard Rock's iconic merchandise. Keeping families in mind, young rockers can hang out in the brand's signature hotspot, the Hard Rock Roxity Kids Club.
Additionally, the property will boast The Sound of Your Stay music amenity program, allowing guests to unleash their inner rock star – whether setting the mood with complimentary vinyl player and records or nailing power chords on a Fender guitar during an in-room jam session.
Catering to the unique needs of business and leisure travelers, Hard Rock Hotel Daytona Beach will provide 20,000 square feet of indoor and outdoor meeting space, including meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs.
Guests will enjoy all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill. The beachfront property will include an expansive swimming pool and deck, offering guests panoramic views of the Atlantic Ocean.
In addition to the hotel's beachfront activities, guests will enjoy nearby outdoor experiences, ranging from paddle boarding on the Halifax River to deep-sea fishing out of the Ponce de Leon Inlet.
