W Barcelona unveiled a transformation of all 473 guest rooms and suites, along with the addition of Europe's first W Sound Suite.
The award-winning in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to reimagine the hotel, inspired by the 24/7 energy and privileged location on the shores of the buzzing Barceloneta.
"W Barcelona has been known for its innovative design since it first opened its doors in 2009," said Anthony Ingham, global brand leader, W Hotels Worldwide. "The completion of this multi-million Euro makeover ensures this beachside escape will continue to lead the market with its forward-thinking decor and unrivaled guest experience."
Since the hotel's inception it has become one of the most distinctive landmarks along the Barcelona coast. Famed for its iconic sail-shape and unprecedented sea views, W Barcelona continues to disrupt and redefine the Barcelona hospitality scene. Regularly hosting fashion events, product launches and high profile guests, the hotel has made a bold impression on both locals and international jetsetters alike.
The new room design celebrates both the city and the sea, embracing the unique views afforded by the hotel's guest rooms. The color palette is derived from the blue hues of the sea, with pops of white, teal and rose gold to accentuate the light and complement the views from the floor-to-ceiling windows. The notion of underwater camouflage is displayed in the room's carpet, which is a playful interpretation of the sea bed seen through the waters of the Mediterranean.
In a nod to Barcelona's celebrated culinary scene, the modular furniture in the sitting area reflects Spanish tapas culture with small tables and chairs with pendant lighting. The guest room wall reflects the city's grid with an innovative lighting structure that transforms the mood from day to night. The new rooms also feature signature accent pillows showcasing modern images of iconic characters from Barcelona's history including Gaudí, Dalí and St. Eulalia.
Following successful launches at W Bali, W Seattle and W Hollywood, W Barcelona lives up to the city's reputation as one of the most innovative music capitals by opening Europe's first W Sound Suite. In partnership with Coca-Cola, this private music studio and writer's room enables professional recording artists, studio musicians, producers and hotel guests alike, to record in style while on the road. The main mixing room of the W Sound Suite at W Barcelona features a private vocal booth and a lounge big enough for artists and their entourage. W Barcelona will offer private master classes lead by W Barcelona's Music Curator, exclusive recording sessions and an original space for creative brainstorming sessions for musicians and hotel guests alike.
"Barcelona is an epic city known for its nightlife, culture, and most of all- music," said DJ White Shadow, North American music director, W Hotels Worldwide. "The latest W Sound Suite at W Barcelona will be the perfect place for international artists to record while on the road. And for hotel guests that have always dreamt of the spotlight, they can book it too!"
The hotel offers 73,200 square feet of meeting and event space across 19 venues.
