LOUISVILLE, Ky.
The Louisville CVB launched a new virtual reality 360-degree video series. Three films make up the series which features augmented reality graphics and a unique take on the 360-degree viewing experience.
Uniquely Fresh: Louisville's Culinary Scene – Showcases Louisville’s farm to table culinary scene and features 10 local culinary experiences including: 8UP, Crescent Hill Craft House, Harvest, Jack Fry’s, Mike Linnigs, Monnik, Proof on Main, The Table, the Village Anchor and Woodland Farms.
Uniquely Fun: A Taste of Louisville Attractions – Offers a fully immersive experience at some of Louisville’s unique attractions including: Kentucky Derby Museum, Muhammad Ali Center, Louisville Orchestra and the Kentucky Center for the Arts, Speed Art Museum, Kentucky Kingdom and Hurricane Bay, and Louisville Slugger Museum & Factory.
Uniquely Spirited: Bourbon, Brandy, and the Urban Experience – Features four spirited experiences with a focus on the individuals behind the scenes. The four locations highlighted are: Evan Williams Bourbon Experience, Kentucky Peerless Distillery, Bulleit Frontier Whiskey Experience at Stitzel-Weller, and Copper & Kings American Brandy Company.
Uniquely Fresh: Louisville's Culinary Scene has already garnered national attention. It has been awarded the Samsung VR Creator Gold Award, as well as a Silver Telly Award, the highest honor given by the Telly Awards that honor the best in TV and cable, digital and streaming and non-broadcast productions.
“Video is so much more than just great shots, it’s about a story,” said Zack Davis, director of marketing at the Louisville CVB. “Louisville has such an authentic story to tell and VR has been able to convey the experience unlike anything we’ve seen before. We feel it will leave a lasting impression on [viewers].”
The LCVB partnered with local video agency Videobred to produce these films.
The LCVB is using the shareable, cutting edge, immersive technology to engage with millennial travelers and young families who are expected to account for half of all global travel spend by 2020. The LCVB plans to work on more VR films in the future on highlighting the destination to a variety of groups.
While VR goggles and headphones provide the richest experience for viewers, they can also experience the video on their mobile devices or desktop computers on the Louisville CVB’s YouTube channel.
