Hilton Garden Inn, the global upscale brand from Hilton with roots dating back more than 25 years, unveiled a comprehensive brand refresh that aims to anticipate and cater to modern travelers’ needs.
Anchored by a new global marketing campaign, “Simple Things on Another Level,” the brand refresh focuses on food and beverage updates, new hotel prototypes for each region of the world and brand culture enhancements across Hilton Garden Inn's portfolio of 720+ hotels in 33 countries and territories.
"Our brand refresh will amplify and focus on what's great about Hilton Garden Inn—including our upscale, light and airy properties, our award-winning food and beverage offerings and our exceptional team members at each and every hotel," said Hilton Garden Inn Global Head John Greenleaf.
As part of the brand refresh, Hilton Garden Inn is building upon consumers' changing dining preferences with healthier and more on-trend menu choices, premium varietal wines, national and local craft beers, handcrafted cocktails and small plates. Key F&B enhancements include a new, open-display kitchen for signature cooked-to-order breakfast dishes, and a more social setting for restaurant and bar service.
A revamped flexible hotel design approach provides six new, customizable hotel prototype options—one for each region of the world where the brand operates—empowering hotel developers to adapt to evolving guest preferences. Features of the new prototypes include increased natural light and pod-style check-in areas. Meeting spaces with multi-functional features will also add to the brand’s adaptability.
