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Hard Rock to Open Hotel in the Swiss Alps

DAVOS, Switzerland

Hard Rock International announced plans to open the Hard Rock Hotel Davos in Dec. 2017, expanding its hotel portfolio to the Swiss Alps. Hard Rock is working in collaboration with International Hospitality Service AG, the owner of Spenglers Hotel and Holsboer Residences in Davos, on the new hotel project.

VIYM, a private equity firm, consulted IHS on the deal, according to an official press release.

Transforming the 130-year-old building, which houses the recently renovated Spenglers Hotel Davos with a new spa and soft design touches, Hard Rock Hotel Davos will pay tribute to the building’s history of honoring Dr. Alexander Spengler and Willem Jan Holsboer—both pioneers in their respective fields.

As Davos became famous for the medical benefits its high altitude climate provided, Dr. Spengler was the first person to open a people’s sanatorium, while Holsboer developed the plans for the railway line to Davos. Recently renovated last year, the historic luxury boutique hotel will further continue its modern conversion by evolving into a music-inspired city escape with memorabilia adorning the walls.

“As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe,” states Dale Hipsh, senior vice president of hotels for Hard Rock International. “Famed for its pristine climate, cultural offerings and vibrant entertainment scene, Davos is a distinguished destination that draws in tourists from all over.”

Located in the highest city within Europe, which hosts the World Economic Forum, the upcoming Hard Rock Hotel Davos will be conveniently situated in the heart of the town, providing access to popular attractions. The property is positioned close to the train station, which is easily accessible from Zurich, and also provides guests access to nearby boutiques and dining options. The hotel is walking distance from ski lifts and museums, as well as the city’s convention center, golf course and Vaillant Arena.

Catering to both business and leisure travelers, Hard Rock Hotel Davos will feature 111 redesigned rooms, including 31 serviced one-to-three bedroom apartments. In addition to three conference rooms, an on-site, historic chapel will also be available for booking, containing a modern sound system, natural acoustics, a fully functioning organ and adaptable lighting, ideal for banquets, weddings, concerts and events. For those looking to hit the slopes, the hotel will also offer guests a ski room for gear storage.

An existing three-meal restaurant will still be available on-site, complete with a scenic terrace located on the first floor. The restaurant will also provide a lobby bar alongside a private bar for dining and tastings.

Hard Rock Hotel Davos will also offer an exclusive rooftop bar, providing 360-degree views.